Brokerage

Cut lead response time from 41 minutes to 2

Brokerage, 90 agents, three offices

Numbers from the engagement window

Avg first response: 41 min → 2 min
Lead-to-meeting rate: 8.4% → 14.1%
Coordinator hours / week: 22 → 6

Inbound leads were landing in a shared inbox, triaged by an ops coordinator, then rerouted by hand. Average wait was 41 minutes. Two thirds of lost deals were lost in that window.

What we shipped

A scoring agent that reads each inbound lead, enriches against the firm’s historical close data, and pages the most likely-to-win agent in Slack. HubSpot is the system of record. Clay handles enrichment. OpenAI scores. n8n orchestrates.

What stayed human

The first reply. We did not build an AI SDR. The system buys the human time to be useful.